When a reader has 15 minutes to read the website’s content, the design is not ignored. Appreciation of the user interface of the website compels his dwelling time on the site. This is the beauty of good web design – playing a silent marketing approach to the visitors. Before you plan the website marketing, consider design as an essential marketing technique for the customers. Being a renowned Website Design Company in Kolkata, we have discussed seven must-have elements for your website. Why is Web design so vital? While you are redesigning your website, you have to consider it is the first gateway for the visitors before your final offering. So the impression matters to engage them like a physical retail shop. Let’s dig it deeper –
- As web design is the first impression of the visitors to your website, it determines the product’s quality and the service you are offering. On the contrary, if your website fails to impress the audience with the navigation and the functionality, the visitors switch to the competitor’s site for the same.
- The website establishes the perception of your brand. If your website arrests the attention for a longer time, there is a high chance of lead generation from your visitors and more business opportunities.
- Apart from the visibility factor, SEO is profoundly impacted by web design. Useful web design elements influence content publishing on the website. When the search engine crawlers or spiders visit your site, they determine the engine’s ranking factor. It controls the chance of high ranking on the search engine result page. You cannot afford to ignore the search engine ranking factors in terms of web design. They are the exact denominators of your ranking signal, which finally invite more traffic to the website. Ensure that your website codes are SEO-friendly. Your best practice is the only way to stay ahead of the competitors.
- Customer service is the core of every business’s success. Whether you have a product or the facility to offer, the decision-making process is triggered by customer service quality. Smooth navigation and constant engagement with the customer service associates will provide you with an extra mileage for conversion.
- Your website is like the customer service representative. The bright and user-friendly interface welcomes the visitors and harbors the trust for conversion. There may not be an immediate chance of transformation, but the relationship-building process is the first gateway for further interaction from the visitors. Compelling web design always offers an edge over competitors. However, the final product or the content matters for the purchase, but the initial impression plays a cardinal role as brand building exercise.
- As mentioned in the previous points, trust is the factor that helps the visitors to determine the buying decision. If your website looks backdated and fails to impress at first sight, visitors sway to the competitor’s website. If you are in a b2b business, you may lose the chance of a bulk purchase. On the other hand, professional sites can win the visitors’ trust, and they keep the visitors engaged more on the web page. Dwelling time on the website improves the ranking on Google search engine. Even with more interaction, the lead generation possibilities increased.
- The final reason to revamp your website design is to compete with the competitors. If you fail to satiate the requirement of the visitors, your competitors leave you behind. The technology keeps improving with a better user interface. The visitors at present times are smart and selective to select their preference. Your old, outdated, and low-quality website fails to impress the customers; your competitors can snatch your traffic from you.
What are the factors you need to focus on – Navigation – User-friendly navigation is the crucial ingredient of visitor’s engagement. In the first place, accessibility should be smooth and organized. The visitors have a short attention span. If they have to struggle to find any information, it will be discouraging for them, and they prefer to migrate to other websites. The web design should be self-explanatory for the visitors to find their desired information effortlessly. Responsive – As Google prefers mobile-first indexing, your website needs to be responsive for layout adaptation on any device on various screen sizes and resolutions. It is also essential to know that mobile traffic is the highest for most of the websites. Naturally, your design priority on mobile will undoubtedly place you a step ahead. Design and Visuals – Visual elements are always a trigger to connect your readers. It would help if you kept the balance between the content and the visual information of the design. Your visual needs to be information supportive, and that enhances a better user experience. Page Speed – Last but not least, website page loading speed is an important ranking factor for Google. Your design element should not hang heavy on the loading speed. It is detrimental to the website with the negative experience from the readers and the search engine.